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1 generic
n марк. товар, послуга без марочної назви; a загальнийзагальне позначення товарного класу чи категорії послуг; ♦ прикладом товару без марочної заяви може бути «зубна паста», а приклади марочних назв (brand) цього товару: «Колгейт» (Colgate), «Крест» (Crest); до послуг без марочної назви належать «кур'єрські послуги», а їх марочні назви: «П'юролейтор» (Purolator), «Фліс Флаєрс» (Fleets Flyers) і т. д.═════════□═════════generic advertising рекламування товарів без марочної назви; generic appeal привабливість товарів без марочної назви; generic brand марка з родовою назвою; generic competitive strategies загальна конкурентна стратегія; generic competitor конкурент на ринку товарів без марочної назви; generic demand попит на товари без марочної назви; generic goods товар без марочної назви • немарочні товари; generic strategies стратегія випуску товарів без марочної назви
См. также в других словарях:
generic demand — primary demand Demand for a class of products (e. g. cars, television sets, etc. ), without regard to brand … Big dictionary of business and management
Demand Side Management (CPG) — Demand Side Management is a term applied to front office enterprise applications devised specifially for the Consumer Products industry.The cornerstone categories that made the Consumer Products industry great are suffering due to socio economic … Wikipedia
Demand responsive transport — or Demand Responsive Transit (DRT) or Demand Responsive Service[1] or Dial a ride or Flexible Transport Services[2] is an advanced, user oriented form of public transport characterised by flexible routing and scheduling of small/medium vehicles… … Wikipedia
Demand (psychoanalysis) — In Lacan, demand appears to be a generic term designating the symbolic, significant site in which the primordial desire is gradually alienated .[1] The concept of demand is not Freudian. It was developed by Jacques Lacan, who linked it with need… … Wikipedia
primary demand — See generic demand … Big dictionary of business and management
primary-demand advertising — Advertising aimed at stimulating generic demand … Big dictionary of business and management
Porter generic strategies — Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. These three generic strategies are defined along two dimensions:… … Wikipedia
List of generic and genericized trademarks — Contents 1 List of former trademarks that have become generic terms 2 List of protected trademarks frequently used as generic terms 3 Notes 4 References … Wikipedia
Variable Rate Demand Bond — A bond with floating coupon payments that are adjusted at specific intervals. The bond is payable to the bondholder upon demand following an interest rate change. Generally, the current money market rate is what is used to set the interest rate,… … Investment dictionary
institutional advertisement — An advertisement designed to promote the image of an organization, to stimulate generic demand for a product (e. g. coffee), or to build goodwill for an industry … Big dictionary of business and management
настройка вычисления средних значений — [Интент] Тематики счетчик электроэнергии EN generic demand … Справочник технического переводчика
